Campaigns

Campaigns are one-off marketing emails you build and send from inside Sailia. Use them to promote sessions, share updates, run seasonal offers, or stay in touch with specific groups of customers — without exporting lists into another tool. Unlike automated workflows, which fire on triggers, campaigns are sent manually (or scheduled) to a defined audience.

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What’s in a campaign

Each campaign has four parts:

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Create and send a campaign

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Audience filters

Filters control exactly who receives the campaign. Without them, it’s easy to send the wrong email to the wrong people. For a full reference of every filter type, combination logic, and worked examples, see campaign audience filters. Some filters support extra conditions like purchase date, start date, location ID, or membership add-on, so you can narrow the audience further.

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Example audiences

• Customers who booked a Powerboat course in the last 6 months — Course purchase filter with session ID and a date range.
• Members who haven’t booked recently — Membership filter combined with a “course not attended in X days” rule.
• Newly subscribed contacts — Contact subscribed filter with a recent date.
• School groups — Contact tag filter for school.

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Common campaign ideas

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Results and metrics

After sending, open the campaign to see how it performed. For a deeper breakdown of each metric and how to act on them, see campaign results. A high unsubscribe rate usually means the audience was too broad. A high bounce rate suggests contact-list quality issues. A high open rate with low clicks means the subject worked but the body needs a stronger call to action.

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Monitoring campaign email usage

Sailia records every campaign send against the campaign-email-sent built-in meter, with the campaign’s ID, UUID, and internal name attached to each entry. The usage amount equals the number of recipients queued for that send. You can review this volume in two places:

• Settings dashboard — a Campaign Emails Sent card shows the running total for the current month, alongside your other billing and usage cards.
• Meter usage API — query the campaign-email-sent meter for any date range to break sends down by campaign using the ExtraInfo payload.

This is useful for staying within plan limits, reconciling marketing volume against billing, and spotting unusually large sends before they go out.

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Editing, scheduling, and cancelling

• Draft campaigns can be edited or deleted at any time.
• Scheduled campaigns can be cancelled back to draft before the send time.
• Sent campaigns can’t be edited — results are read-only.

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Autosave

The campaign builder autosaves your work so you don’t lose progress if you navigate away, refresh, or close the tab by mistake. A few things to know:

• Autosave only runs on draft campaigns. Scheduled, sent, and read-only campaigns are never modified by autosave.
• Autosave skips runs when nothing has changed since the last save, so it won’t churn your campaign history.
• If the email content can’t be parsed (for example, after a browser issue), autosave falls back to your last good snapshot rather than overwriting it with a broken version.
• The polling stops as soon as you close the builder, so it won’t keep running in the background.

You’ll still see the Campaign saved toast for explicit saves — only the silent background saves are suppressed.

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Tips

• Keep subject lines short and specific. Focus on one main message per campaign.
• Always preview the audience count before sending. If it looks too high or low, revisit the filters.
• If you want to track multiple channels separately (e.g. email vs social), create separate discount codes for each.
• Use saved blocks for headers, footers, and other reusable content to keep branding consistent.

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